boy, mandy, do i agree on that!
i use ointment during the day, there are times when i feel that i could put a whole tube in and i still wouldn't get relief. i just found two "duh" things that help - a good night's sleep (life long insomnia, when i went on sleeping pils, i also got great eye relief) and wearing a patch at night - i thought my eye was closing enough and didn't wear one for 24 years until this summer. BIG mistake, anything less than full, normal eye closure should mandate one.
now to your question...i wasn't going to let this thing stop me from wearing eye make-up, so i learned to use the stuff carefully. pull down the lower lid to make a pocket. use only a small amount (it is usually enough from when you squeeze the tube gently, you just see a bubble at the opening). put it in the pink area of the pocket. there are days when it does overflow from the inner corner of my eye, but i am in the habit now of gently wiping it away. you may also want to try different brands, i notice suble differences between them. i have found that putting a greater amount of goop in at one time doesn't really bring me any greater relief, so i keep the amount smalland get the bonus of keeping
my make-up neat!
good luck